SEO Basics for Small Business Owners: Enhance your online presence with essential strategies. Start by conducting keyword research to target terms your customers use. Optimize your website's pages with these keywords in titles, headings, and content. Utilize local SEO tactics by claiming and optimizing your Google My Business listing. Regularly create and publish high-quality, informative content that addresses customer needs and interests. Build relationships with other businesses to earn valuable backlinks. Focus on providing a seamless user experience on your website to encourage longer visits and repeat customers. Monitor your progress using analytics tools to track traffic and performance, adjusting your SEO strategies accordingly. These foundational steps will help your small business attract more visitors from search engines and improve your overall online visibility.